The Joy of Giving, Odisha has initiated a movement aiming to engage every Odiya (be it inside or outside Odisha) in reviving the practice of joy of sharing and "giving back" to the society, in a way that he or she chooses.

It hopes to engage at least 10 lacs Odiya in the coming year: 2010-2011. It’s an open platform for people to share, what they choose, be it money, skill or resources.

Like this year, every year, from 26th September to October 2nd will be observed as Joy of Giving week that includes Gandhi Jayanti. The week is being celebrated as a "festival of sharing".